YouTube’s New YPP Changes Are Bullshit, and Creators Should Be Furious
YouTube has announced major changes to the YouTube Partner Program, and there really is no polite way to dress this up:
This is bullshit.
Starting February 1, 2027, YouTube is doubling the requirements new creators must meet before they can earn advertising and YouTube Premium revenue.
At the same time, Shorts creators will now have to maintain 10 million qualified Shorts views every 90 days just to remain eligible for Shorts ad and Premium revenue sharing.
YouTube is trying very hard to package all of this as modernization, growth, creator opportunity, and making creator earnings more “meaningful.”
I am not buying it.
The platform got bigger.
YouTube became more successful.
Creators generated more content, more watch time, more advertising inventory, and more value for the company.
And YouTube’s response is to move the monetization finish line farther away.
That is not helping creators.
That is pulling the ladder up.
Don’t Want to Read All This? Here’s the Bullshit in 60 Seconds
If you do not want to read this entire article, here is what matters:
Starting February 1, 2027:
- New creators will need 8,000 qualified watch hours instead of 4,000 to unlock ad and Premium revenue sharing through long-form content.
- New creators qualifying through Shorts will need 20 million qualified Shorts views in 90 days instead of 10 million.
- Existing Shorts creators will need to maintain 10 million qualified Shorts views every 90 days to keep earning Shorts ad and Premium revenue.
- Existing YPP creators do not lose their overall YPP status because of these new entry requirements.
- Existing long-form monetization is not being put behind an ongoing 8,000-hour maintenance requirement.
- The lower YPP tier for fan funding remains at 500 subscribers and either 3,000 watch hours or 3 million Shorts views.
- YouTube says these changes are meant to make creator earnings more “meaningful.”
- YouTube is also introducing more targeted bonuses, Shopping incentives, brand incentives, and other programs.
And that last part is where the explanation becomes especially ridiculous.
If a creator’s earnings are supposedly too small to be “meaningful,” YouTube’s solution is apparently to take those earnings away entirely.
Small earnings are apparently a problem, so the answer is zero earnings.
That is bullshit.
YouTube Is Literally Doubling the Monetization Bar
The current requirements for full advertising and Premium revenue sharing are:
1,000 subscribers and 4,000 qualified watch hours in the previous 12 months
or
1,000 subscribers and 10 million qualified Shorts views during the previous 90 days.
Starting February 1, 2027, those requirements become:
1,000 subscribers and 8,000 qualified watch hours
or
1,000 subscribers and 20 million qualified Shorts views.
That is not a small adjustment.
That is not fine tuning.
That is not YouTube slightly modernizing an old number.
They doubled it.
The subscriber requirement stays at 1,000, but the actual consumption requirement doubles.
And YouTube’s explanation is essentially that the platform has grown substantially since these thresholds were established.
Okay.
And?
YouTube Got Bigger, So Apparently Creators Need to Work Twice as Hard
This is probably the part of YouTube’s explanation that annoys me the most.
YouTube keeps talking about how enormous the platform has become.
Billions of viewers.
Hundreds of billions of daily Shorts views.
Massive television watch time.
An enormous creator economy.
Growing Premium subscriptions.
More advertisers.
More ways to monetize.
Great.
That sounds like YouTube is doing extremely well.
So explain to me why that means an individual creator now needs twice the performance to qualify for advertising revenue.
Those two things do not naturally follow each other.
YouTube becoming more successful does not automatically mean creators should have to work harder to participate in that success.
If anything, you could reasonably make the opposite argument.
If YouTube has more viewers, more watch time, more advertisers, more subscriptions, and more overall economic activity than it did when these requirements were established, why exactly does it need to make revenue sharing less accessible?
YouTube never gives a satisfying answer.
Instead, we get corporate language about growth, meaningful earnings, and building sustainable creator businesses.
The numbers underneath all of that language remain very simple:
YouTube got bigger, and the gate got higher.
The Shorts Requirement Is Absolutely Insane
The new creator entry requirement for Shorts is 20 million qualified views in 90 days.
Let’s put that into normal numbers.
That is approximately:
222,000 Shorts views every single day.
Every day.
For three months.
Just to qualify for Shorts ad and Premium revenue sharing.
That is not proving that you have an audience.
That is not demonstrating that you are a serious creator.
That is sustained viral-scale distribution.
But somehow the ongoing Shorts requirement might be even worse.
Existing creators who want to continue receiving Shorts ad and Premium revenue will need to maintain:
10 million qualified Shorts views every 90 days.
That comes out to roughly:
111,000 Shorts views every single day.
And remember, these are qualified views.
Not every number displayed somewhere in Analytics necessarily counts toward monetization qualification.
YouTube has created a world where a creator can generate millions upon millions of Shorts views and still be told:
Not enough.
9,999,999 Views? Apparently Your Work Isn’t Worth Sharing Revenue With
This part exposes how ridiculous the system is.
Imagine a creator receives 9,999,999 qualified Shorts views over 90 days.
Just think about that number for a second.
Nearly ten million qualified views.
Millions of viewing sessions.
Millions of opportunities for YouTube to keep people engaged.
Massive amounts of traffic flowing through the platform because people wanted to watch that creator’s content.
But the creator missed the threshold.
So under the new system, that creator is not eligible for Shorts ad and Premium revenue sharing.
Now imagine another creator gets one additional qualified view.
10,000,000.
They qualify.
What changed?
Did the content suddenly become better?
Did the creator suddenly become more legitimate?
Did advertisers suddenly find their audience more valuable?
Did YouTube suddenly incur some magical financial transformation when that ten-millionth view appeared?
Of course not.
It is an arbitrary cliff.
One creator falls on the correct side.
The other creator does not.
That is a terrible way to structure revenue sharing.
“We Want Your Earnings to Be Meaningful” Might Be the Dumbest Excuse Here
YouTube’s explanation for the Shorts maintenance threshold is especially infuriating.
The company says it wants creator earnings to be meaningful enough that creators can reinvest in their businesses.
They even talk about creators who might only receive a few cents or a few dollars from Shorts revenue.
Apparently those earnings are too insignificant.
Okay.
Then improve the earnings.
Improve the Shorts revenue model.
Create additional bonuses.
Increase opportunities.
Improve advertiser demand.
Offer sponsorship tools.
Expand Premium.
Improve Shopping.
Create better discovery.
Do whatever YouTube believes will help that creator grow.
But do not say:
“You’re earning so little money that we’ve decided the best solution is to give you none.”
That does not make the earnings more meaningful.
It makes them zero.
If somebody earns $3 from their content, that is their $3.
If they earn $20, that is their $20.
If they earn $75, that is their $75.
Small creators do not need YouTube deciding whether the money they earned is sufficiently meaningful.
And frankly, YouTube of all companies should understand that small earnings can be incredibly meaningful to somebody starting out.
The first dollar you earn from something you created matters.
It proves something.
It tells you that people watched something you made and that this thing might actually have some economic value.
YouTube’s solution is apparently:
Come back when you have ten million views.
How inspirational.
Stop Hiding Behind the Lower YPP Tier
YouTube is being very careful with its wording here.
The company repeatedly points out that the requirement to technically enter the lower level of YPP is not changing.
Creators can still enter that level with:
500 subscribers and 3,000 qualified watch hours
or
500 subscribers and 3 million qualified Shorts views.
That tier provides access to things such as fan funding.
So YouTube can technically say:
“We’re not doubling what it takes to join YPP.”
Fine.
Technically.
But this is corporate wordplay.
When the overwhelming majority of creators talk about “getting monetized,” they are talking about earning advertising revenue.
They are talking about uploading videos, attracting viewers, having ads appear around that content, and receiving a share of that advertising money.
The threshold for that is doubling.
Period.
You can call the lower tier YPP.
You can call the upper tier something else.
You can build fifteen different modules and give them fifteen different names.
It does not change the fundamental fact:
The requirements for new creators to receive advertising revenue are doubling.
And Yes, YouTube Can Still Run Ads
This is another part of the relationship people should keep in mind.
A creator can produce the content.
That content can generate views.
Those viewers can generate economic value for YouTube.
Advertising may still appear on content even when the uploader is not receiving a revenue share.
That reality makes this whole conversation about creator earnings being too small to be “meaningful” even harder to swallow.
If the content is valuable enough for the platform to host, recommend, distribute, and potentially monetize, then why is the creator suddenly too small to deserve participation in that revenue?
The creator did not become less responsible for creating the content simply because they fell below an arbitrary quarterly threshold.
The New Incentives Should Make Creators Pay Attention
YouTube is also announcing targeted incentive programs.
These could include things like:
- YouTube Shopping bonuses
- brand deal incentives
- cultural trend incentives
- growth incentives
- engagement incentives
- bonuses tied to continued uploading
Some of these programs might be genuinely useful.
That is not what bothers me.
What bothers me is the shift in philosophy.
Traditional advertising revenue is fairly easy to understand:
I create content.
People watch it.
YouTube monetizes that audience.
YouTube and I share the revenue.
An incentive program is different.
That relationship looks more like this:
YouTube decides which behavior it wants to encourage.
You perform that behavior.
YouTube may reward you for doing it.
That gives YouTube considerably more influence over what creators are financially encouraged to make and do.
Want the Shopping bonus?
Start tagging products.
Want the trend incentive?
Participate in the trend.
Want the upload bonus?
Keep uploading.
Want the brand incentive?
Participate in whatever brand ecosystem YouTube is promoting.
Again, those programs are not automatically bad.
But they are not a replacement for ordinary revenue sharing.
Creators should not have to become salespeople or chase platform-selected incentives because YouTube decided their normal advertising revenue was too small to bother paying.
This Could Push Creators Toward More Algorithm Chasing
There is another consequence here that deserves attention.
If maintaining 10 million Shorts views every 90 days determines whether you receive Shorts ad revenue, creators now have another powerful reason to obsess over raw view volume.
That can encourage exactly the kind of behavior everyone constantly complains about.
More trend chasing.
More disposable content.
More aggressive hooks.
More quantity.
More algorithm gaming.
More panic when views decline.
More pressure to upload whatever gets distribution rather than whatever the creator actually wants to make.
And YouTube wants to tell us this is about building healthier creator businesses?
A rolling 10-million-view revenue cliff sounds like an excellent way to make creators obsess even more about the algorithm.
This Punishes Normal Fluctuation
Not every successful channel performs identically every month.
Channels fluctuate.
Topics fluctuate.
Audiences fluctuate.
Seasons change.
Games release.
News cycles move.
Creators take vacations.
Creators get sick.
Creators work on larger projects.
Some creators intentionally upload less because they would rather make something good than dump content into the feed every day.
A creator might receive:
4 million views one month.
3 million the next.
2 million the next.
That creator just generated 9 million Shorts views in three months.
That is an enormous audience.
Under this new standard?
Not enough.
No Shorts ad revenue share.
That is ridiculous.
Existing Long-Form Creators Are Mostly Protected, and We Should Be Accurate About That
There is one important distinction that needs to be made because criticism is stronger when it is accurate.
If you are already a member of YPP, YouTube says the doubled entry requirements do not remove your existing YPP status.
The new 8,000-hour threshold applies to new creators trying to unlock advertising and Premium revenue sharing.
Existing long-form creators are not being told they need to continuously maintain 8,000 watch hours every year to keep long-form ad revenue under this announcement.
The ongoing threshold is specifically being introduced for Shorts revenue.
That matters.
I have no interest in exaggerating what YouTube announced.
What they actually announced is bad enough.
And the fact that an existing creator might personally be safe does not make the policy okay.
Every large creator started small.
Every established channel once had zero subscribers.
Every established channel once had zero watch hours.
YouTube’s future creators are the people being handed the higher wall.
Established creators should care about that.
“We’re Paying Creators More Overall” Does Not Answer the Criticism
YouTube also says it expects to pay creators more money in 2027 than it did in 2026.
Wonderful.
That statistic sounds impressive and answers almost nothing.
YouTube can pay creators more money overall while simultaneously creating a worse system for smaller creators.
Those two things can both be true.
If YouTube continues growing, the largest creators continue growing, Premium expands, advertising grows, and total watch time increases, the total amount distributed to creators can rise substantially.
That does not tell us how fairly that money is distributed.
It does not tell us how many creators lost access to Shorts revenue.
It does not tell us how many people failed to qualify because the entry bar doubled.
It does not tell us whether smaller channels are receiving a larger or smaller share of the ecosystem.
“Total creator payouts increased” is a fantastic headline.
It is not a defense of these thresholds.
These Numbers Were a Choice
This is the part YouTube should not be allowed to hide behind corporate phrasing.
Nobody forced YouTube to make these changes.
There was no law saying the company must require 8,000 watch hours.
There was no technological limitation demanding 20 million Shorts views.
There is no physical law of the universe stating that 9 million quarterly Shorts views cannot receive advertising revenue but 10 million can.
These are numbers YouTube chose.
YouTube chose to double the entry requirements.
YouTube chose to create the Shorts maintenance threshold.
YouTube chose to create a hard 10-million-view revenue cliff.
YouTube chose to frame small creator earnings as insufficiently meaningful.
YouTube chose to increasingly emphasize targeted incentive programs alongside ordinary advertising revenue.
Those are business decisions.
Creators are allowed to judge those business decisions.
And my judgment is:
They’re bullshit.
If This Is About YouTube’s Business, Just Say It
This is where I would actually respect YouTube more if it simply spoke plainly.
If YouTube wants fewer creators participating in ad revenue sharing, say that.
If administering millions of tiny creator payments has become inefficient, say that.
If advertisers overwhelmingly want channels above a certain size, say that.
If YouTube wants to concentrate more advertising revenue among creators generating larger audiences, say that.
If this structure makes YouTube more money, say that.
Creators might hate those answers.
But at least those would be actual answers.
What I do not accept is raising the barriers and then pretending this was primarily done because YouTube desperately wants small creators to earn more meaningful amounts of money.
If that was genuinely the problem, taking their revenue away is one hell of a solution.
YouTube Should Not Forget Who Makes YouTube Worth Visiting
YouTube provides enormous value.
It provides hosting.
Bandwidth.
Advertising infrastructure.
Discovery.
Recommendations.
Applications on practically every device imaginable.
Payment infrastructure.
Analytics.
Moderation.
An absolutely gigantic audience.
Creators benefit from all of that.
But YouTube also needs creators.
People do not visit YouTube because they are excited to admire YouTube’s servers.
They visit because somebody made something they wanted to watch.
Creators make the product people consume.
That relationship works because both sides benefit.
YouTube should not treat creators like disposable suppliers who should simply accept whatever new terms are handed down because there is nowhere else with equivalent scale.
Creators are allowed to complain.
Creators are allowed to demand explanations.
Creators are allowed to tell YouTube when a policy sucks.
And this policy sucks.
Creators Should Push Back
Ask YouTube why these thresholds actually needed to double.
Ask why platform growth supposedly requires higher barriers for individual creators.
Ask why somebody generating 9 million Shorts views in 90 days should receive no Shorts advertising revenue.
Ask what happens economically to revenue generated around content belonging to creators who fail to maintain the threshold.
Ask why incentive programs should replace straightforward revenue sharing for smaller creators.
Ask why a creator earning a small amount should apparently receive nothing instead.
Ask YouTube to provide actual data supporting this decision.
And do not let “we expect to pay creators more overall” end the discussion.
That is not the question.
The question is whether these individual changes are fair.
This Is Bullshit
Strip away the polished Creator Insider interview.
Strip away the corporate language.
Strip away the talk about opportunity, growth, meaningful earnings, Premium Lite, Shopping, brand deals, and incentive programs.
Look at the actual policy.
4,000 hours becomes 8,000.
10 million Shorts views becomes 20 million.
Existing Shorts creators now need 10 million qualified views every rolling 90 days to continue receiving Shorts ad and Premium revenue.
Those are the changes.
YouTube is larger than ever.
The creator economy is larger than ever.
YouTube itself says it expects to distribute more money than ever.
And the response is to make it harder for the next generation of creators to get a share of that money.
Then the company has the nerve to tell us this is partly about ensuring creators receive “meaningful” earnings.
No.
If somebody’s earnings are small, taking the earnings away does not make them meaningful.
It makes them nonexistent.
If YouTube wants to make a business decision that benefits YouTube, it has every right to make that decision.
Creators have every right to call it what it is.
Bullshit.
Source Videos and Full Transcripts
The following are the videos referenced while writing this article. The first video is from VIDiq. The second and third are from official YouTube channels.
Video 1: VIDiq
https://www.youtube.com/watch?v=DqeOlPbEDRI
Transcript
Hey folks, this is not going to be the most polished video I’ve ever made because I’m reacting to news that broke less than an hour ago and it’s perhaps the biggest changes to YouTube monetization in a decade. I’m not going to beat around the bush here. I’m going to go to the thing that’s most important to you, which is those monetization requirements. And it reads like this. To keep pace with the growth of YouTube, which now sees over 200 billion daily shorts views and over a billion hours of watch time on TV every day, my goodness, we are updating the YouTube partner program entry requirements for ads and premium revenue sharing for new creators. This won’t impact creators already in YPP. So, that is the first key point. This will not affect anybody who’s already monetized, but for those of you who are working towards your monetization requirements, you’re going to need to see this. Applying for YPP will need 8,000 qualified watch hours in the last 365 days or 20 million qualified shorts views in the last 90 days. The entry thresholds for fan funding and shopping products, which is 500 subscribers and 3,000 watch hours and 3 million views, haven’t changed. And just for clarity, let me remind you that currently you need 4,000 hours of watch time over a 12-month period, or 10 million YouTube Shorts views over a 3month period to reach the YPP requirements for ad revenue. So, effectively, the numbers have doubled. Yep. I’m just going to leave those numbers there for a moment for you to ingest, but also mention that the subscriber requirements haven’t changed. You still need a thousand subscribers and there is no time limit on how long you need to get them. Now, the next biggest change seems to be this. If I understand it correctly, creators who are in the YouTube partner program but get less than 10 million qualified shorts views in a 90day period will no longer be eligible for ad revenue from their YouTube shorts. Their long form content won’t be affected, but until they get back above that 10 million view threshold, they won’t earn any money from revenue from ads. And I think and what I hope that means is that if you fall below 8,000 hours of watch time, you will still get ad revenue from your long form content. But, and this has been a long-standing rule from YouTube. If you’re consistently under the watch hours threshold, you may be removed from a YouTube partner program, which what happened to my channel a few years back. Uh, so be aware of that as well. There was also mention of YouTube Premium Light being now rolled out to more countries, meaning that there will be more opportunities for creators in the YouTube partner program to earn more revenue. I’m just going to leave these on screen. Read it. Pause the video because I know that really this is the most least important part of this incredible YouTube update. Now, I appreciate that some of you may be looking at all of this and panicking right now. Please don’t because none of this, as I understand it from YouTube’s update here, takes effect until the 1st of February, 2027, which effectively means you still have 6 months of runway on these old requirements, 4,000 watch hours and 10 million shorts views. That is of course if I’ve interpreted all of this correctly in YouTube’s official blog post that came out about an hour ago. I like you um processing this on the fly. So I’ll link this in the description if you want to read it yourself. And of course when we thought about this more and read and listen to all of your comments that you are most certainly going to leave down below, we’ll have a lot more coverage on this. I think I will end this video by saying the last time YouTube made monetization requirements, they lowered them to offer new revenue opportunities. This time they’re doubling the requirements. And I think we’ll all need to know why that decision has taken place. Keep creating. or season it.
Video 2: Official YouTube Channel
https://www.youtube.com/watch?v=gdDctjC10SY
Transcript
We’re introducing new updates to the YouTube Partner Program. If you’re a creator currently in the Program you’ll need to review and accept new terms by January 31, 2027 to keep earning. If you’re a creator looking to apply to the Program there are new eligibility requirements you need to know. There are also changes to the way the Shorts creator pool is being distributed and we’re introducing new revenue streams like Premium Lite and targeted incentive programs. With these changes, our total investment in creators remains unchanged. In fact, we expect to pay even more to creators in 2027 than we did in 2026. Let’s walk through what’s changing. First, we’re updating the YouTube Partner Program entry requirements to unlock ads and Premium revenue sharing for new creators. While YouTube has grown to billions of monthly viewers the YPP entry thresholds have remained mostly unchanged. To reflect the growth of YouTube starting February 1, 2027 entry thresholds for new creators are 1000 subscribers and either 8000 qualified watch hours in the last 12 months or 20 million qualified Shorts views in the last 90 days. If you’re already in YPP, your status is not impacted by this update. There are no changes to the eligibility requirements for fan funding YouTube creator partnerships or YouTube shopping. These products will continue to help creators start their earning journeys when they reach 500 subscribers, 3000 qualified watch hours in the last year or 3 million qualified Shorts views in the last 90 days. Next, to earn ads and Premium revenue share for Shorts each month creators will now need to maintain 10 million Shorts views over the last 90 days. If your business is already seeing similar Shorts views this change is unlikely to impact your earnings. Importantly, this update will not impact your overall YPP status nor will it impact other YPP revenue streams like long-form video ads. While you’ll need to meet minimum thresholds to earn ads and Premium revenue share for Shorts we’re also adding new targeted incentive programs to ensure creators have more ways to earn, especially those just starting out. These programs will include things like bonuses for YouTube shopping incentives for brand deals and earnings boosts for cultural trend activations. They’re designed to reward you based on things like growth and engagement rates not just your total views. We’ll share specific criteria and how to opt in soon. Plus, we’re expanding Premium Lite to all countries where Premium is available. Premium Lite offers ad-free offline and background viewing outside of music and Shorts. For creators this means a more leaned-in viewer audience that can actively contribute to subscription earnings. When a user signs up for Premium, on average partners earn more than when the user was watching ads. We’re also updating our terms to support new Shorts ad formats. In the future, iIf a brand targets an ad to five or fewer specific channels you’ll be able to earn direct revenue from those placements on top of the existing Shorts creator pool. If you’re a creator in the YouTube Partner program currently you’ll need to review and accept these new terms by January 31, 2027 to keep earning. You may see terms around watch page monetization Shorts monetization, and fan funding monetization. For creators who enabled fan funding features like channel memberships or Super Chat before 2023, you may still be on an older version of the terms. To keep our legal terms consistent we’re moving everyone to the current Commerce Product module. There are no changes to eligibility thresholds how the products work or revenue share rates. Now let’s walk through how to accept the new YouTube Partner Program terms. Head to YouTube studio on desktop or mobile. You’ll see a notification in your studio dashboard. Choose Review updated terms. From there, select Continue, read each module and if you accept check the box and hit Accept and continue. Once you’ve finished accepting them all, hit Finish. Remember, you must accept these module updates by January 31, 2027 to keep earning we encourage you to accept all of them to reach your full earning potential. For more info, check out the links in the description. Thanks for watching.
Video 3: Creator Insider
https://www.youtube.com/watch?v=BozYSBSLIp0
Transcript
I’m Renee Richie, your creator insider. My name is Amjanife and I lead the creator product team at YouTube. Thank you so much for joining us. We’ve announced a few updates for the YouTube partner program. What is changing for creators and our channels? There’s a few changes that most creators should be aware of. The biggest changes are on what it takes to earn from ads revshare. It used to be about 4,000 hours in order to qualify for long form and now it’s going to be 8,000. On the short side, it used to be 10 million views in 90 days and now it’s going to be 20 million views in 90 days. Additionally, in order to earn Shorts Rev Share in the upcoming month, you’ll have to have had 10 million views over the last 90 days. And these are just uh adjustments based on the amazing growth of the creator ecosystem over the last several years. And some things aren’t changing, right? Yeah. If you are in YPP today, you stay in YPP. What also isn’t changing is the first level of YPP, which we introduced a few years back called the fan funding chair, that still takes 500 subs and 3,000 watch hours or 3 million views in the last 90 days. So let’s dive into that a little bit. Why was it necessary to change the thresholds for watchtime hours and shorts views? YPP stands apart in the entire creator ecosystem and I think it’s because of one central element which is we succeed as a company when creators succeed and and that’s been part of the ethos of the program since the first year 20 years ago till today. And all these changes we’ve announced just reflect the reality of an ecosystem that has grown so much. And when you think about it, the kinds of content, the way you consume that content, the formats have all changed exponentially over the last several years. And so we want to make sure that the earnings you get from the program are meaningful and allow you to reinvest in your channel. And all of these changes, when you step back, we still expect to pay more out next year to creators than we will this year. For a lot of people, when you ask them like what they want, what their dream is, it’s to be monetized on YouTube. It’s to get into YPP. And hope is such a powerful force. How are you thinking about that when you’re making these changes? Yeah, look, it’s uh front and center in our thinking. It is the place where creators across the globe come to earn and build their business. And we’ve been excited and proud of the fact that there’s over 3 million creators that are part of the program. So, the one thing that didn’t change is what it takes to join YPP. It still takes 500 subs and 3,000 watch hours or 3 million views in the last 90 days. And that is a way to think of us reaffirming our commitment to making it a place for creators to start their business. Another big change is that now there is a minimum threshold to maintain revenue share for shorts. You have to get 10 million views every 90 days. Why make that change and why 10 million? It goes back to one of the central principles around these adjustments is we want to make sure that the earnings you get from YPP are meaningful that allow you to invest and build your business. Um, and we had a case where if you had only a few thousand views, you might have a few cents for that month. And instead, we’d like to design the program in a way where it rewards creators who are leaned in, who are driving views and engagement. And what are you going to do then for creators who you still want to encourage them to make short, but they’re not hitting that 10 million threshold? Absolutely. So, as a part of this, we’ve also introduced some incentive funds. And so, we’ve actually quietly been testing that over the course of the past year. And that’s going to give us a way to target money to creators who are at much earlier stages of their career to give them the boost they need in order to make it to the next level. A simple incent uh incentive might be to continue uploading over the next 90 days and earn a bonus for that. Um if you’ve tagged a few items in shopping, we may give you a bonus to tag a few more items in shopping. If you’ve been able to secure brand deals, you may get a bonus for that. And it’ll allow us to be much more targeted for creators at those early stages to help them earn to get to that next level. The creator economy is bigger than ever. YouTube is doing better than ever. Why aren’t we lowering the thresholds for YPP? Why are we instead increasing them? That’s a really good question. You could lower the thresholds and you’d have creators who are in the program but not actually earning anything meaningful. There is no program like YPP across the creator ecosystem. And we take that uh responsibility very seriously as stewards of the creator economy as the original home for creators to make a program where creators can understand what it takes to be part of it uh can earn based on how well they build an audience. And that’s really in the back of our mind with all the changes we make for the program. We want you to be able to earn and build a business and grow from a business where you’re just running your channel to one where you can take advantage of brand deals, you can sell memberships, you can earn from fans directly. And you think of all the ways you can earn as a part of the YPP program. There’s no other place you can do that today. Amad, thank you so much for your time. I really appreciate this. I would love to sit down with you again next year and see where we’ve gotten. Great. Looking forward to it, Renee. And you all know what to do. Jump into the comments, leave your questions, leave your thoughts, and keep it
